Tokyo TDC Nominated
VOL. 30

The Hong art museum, a private art gallery in Shanghai, China, features contemporary ink painting (a type of contemporary Chinese painting). They hope to express the characteristics of ink painting through the logo, which can not only reflect the traditional Chinese culture but also have a good capability of communication in the international market.

Therefore, when designing the logo, I combined the English "HONG "with Chinese "鸿" to help different cultural audiences understand it.