MetroCity Coffee Brand Design

MetroCity Coffee is a Coffee brand mainly sold to young people. The brand image of MetroCity coffee is abstractive and extended based on the concept of sharing economy, the main way of selling coffee in China.The shape of the character was inspired by this economic model (buy one, get one free), where two straws are inserted into one cup. In addition, the action of the characters is cheering for raising hands. Meanwhile, brand identity is not only based on high identification, but also provides multiple solutions for the future development.